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  1. Weekly Deals New deals every week from Friday to Friday, starting at noon (CET).
  2. Swiss Made Find all our Swiss Made watches here! A watch is considered Swiss if its movement is Swiss, if the movement has been assembled in the Swiss region, its final inspection occurred in Switzerland, and at least 60% of manufacturing costs are domestic.
  3. Top Watches of July
  4. German watches
  5. Categories
  6. Nylon straps
  7. Edox Edox is a great Swiss brand that is known for high quality, innovation and passion. You'll find this in the versatile collection which goes from classic to very sporty. All watches are made in Switzerland. We are an authorised dealer of Edox watches. We offer our 'Serious Price' guarantee for this brand. This means that if you see a certain watch for sale at one of our competitors (authorised dealers within Europe) that offers a lower price on similar conditions we will match thei...
  8. Nethuns SeriousWatches is an authorised dealer of Nethuns watches. Nethuns produces phenomenal, high quality watches, with fine, gorgeous details.
  9. AVI-8 AVI-8 watches embrace the aviation theme and take them to the next level. Great, original designs that ooze character combined with high quality materials. SeriousWatches is an authorised dealer of AVI-8 watches.
  10. New Keep an eye on this page to find the newest watches SeriousWatches has to offer.
  11. New watches
  12. Best watch under €400
  13. Featured
  14. Dress watches Here you can find our collection of dress watches. The term 'dress watch' refers to watches that tend to be worn with long shirt sleeves and often a jacket. You can never go wrong with wearing one of these classy, understated watches.
  15. Limited Editions Want to make sure your watch is extremely exclusive? Check out our Limited Edition watches! All watches you find here have been produced in limited numbers, meaning when they're sold out, they won't be available again!
  16. Lady If you wish to view all our watches in this category immediately please click here
  17. Balticus
  18. Hemel
  19. Axios
  20. Nethuns 5 & 7 Series
  21. All products
  22. All Watches
  23. Coming soon
  24. Outlet All watches sold by SeriousWatches are brand new, this includes every watch in our Outlet category. Just like any watch you buy at SeriousWatches all outlet watches come with 2 years warranty, the box and free shipping. They are the same great, gorgeous watches, just the price is even more attractive!
  25. NTH NTH is an American brand that is inspired by classic and vintage designs but takes watches to the next level. To the Nth degree!