Tips & tricks

When you purchase a watch it might not be exactly as you want it yet. The bracelet can be too long or you might want a different strap altogether. Many of these things you can do yourself! Of course we are always willing to help you (or you could visit a jeweler), but it can be a lot of fun to do these things yourself. To assist you, we've made some YouTube clips.
We're always working on more clips and we'll inform you through Twitter and Facebook whenever a new one becomes available. If you have any questions don't hesitate to contact us, we're always willing to help!

Do note, if you encounter a problem or when in doubt, always ask for help.

Replacing a leather watch strap. Difficulty: :

Installing a NATO strap on your watch. Difficulty: :

Shortening a metal bracelet. Difficulty: :

★ Why SeriousWatches?

Let customers speak for us

1889 reviews
Exellent company to buy from

Very fast service - I ordered my watch on New Years Eve at about 8:00pm. Their office was open on New Years day (they replied to an email) and managed to deliver my watch from The Netherlands to The UK in 5 working days.

Iconic design

That's an absolutely beautiful watch. Well made, an iconic open heart design that was originally introduced by Frederique Constant to the market for the very first time in 1994. Excellent service from Serious Watches of course.

Oceanx sms624

Great diver.. look absolutely gorgeous and great at its pricepoint. Highly recommended

very nice

orologio molto elegante servizio ottimo e gentillissimo

green oceanx sharkmaster 1000 sms1013

thank you to every one at serious watches for their great work and professionalism. I received my 6th oceanx sharkmaster watch within a couple of days of orderin. very happy as I love all my 6 watches, came with a thank you card and a tasty stroopwafel and a serious watches gift. all packed very well and with a beautiful ribbon tied round the box... once again I rate this great company 100% with a 5 star rating. a big thank you to all the staff at serious watches. p.s a happy new year to you all..
kind regards mr s brown