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  1. Formex SeriousWatches is an authorised dealer of Formex watches.
  2. Swiss Military Hanowa In 1963 Swiss Military Hanowa was founded in Bienne, Switzerland. Since then the brand has built up global recognition with its high quality, robust, sporty watches that offer great value for money. They embrace the values of the Swiss armed forces: robustness, endurance and high precision as well as the ability to function in extreme conditions. All watches bear the famous 'Swiss Made' label and Swiss Military Hanowa is officially licensed by the Swiss Confederation.
  3. Cape Cod Cape Cod has been a must-have for watch enthusiasts all over the world for years now. With these cloths you can bring your scratched, old watches back to life in a jiffy. They are suitable for nearly all metals, such as steel, silver, chrome and gold. They are also very suitable to polish silver objects, so Cape Code isn't just for watches!
  4. Raymond Weil Founded in 1976 by Mr. Raymond Weil, the Raymond Weil brand is one of the most renowned Swiss watch brands in the world. With impeccable quality, original designs and numerous partnerships Raymond Weil is a favourite among watch collectors and enthusiasts.
  5. Le Jour Le Jour is a renown Swiss watchmaking company founded back in the 60s that has recently embarked on a revival. Embracing their roots they are now making modern classics with high end materials, mechanical movements and stunning finishing.
  6. Spinnaker SeriousWatches is an authorised dealer of Spinnaker watches. Spinnaker produces great, sporty watches with a direct nautical influence. All watches come with a 2 year warranty.
  7. Ancon SeriousWatches is an authorised dealer of ANCON watches. All watches are sent out in the ANCON box with the manual and 2 years warranty. Buy with confidence.
  8. Seiko Click to read the full Seiko story
  9. BOLDR BOLDR Supply Company is a watch brand for the urban explorers of the world. BOLDR makes watches that are tough, stylish yet functional, and always ready for adventure. You can expect great, unique watches with a sporty flair, made to handle any situation. Whether you're exploring the forests of the world or living your daily life in an urban jungle, the BOLDR spirit empowers you to face everyday challenges head-on. Designed to be worn, used, and abused every day, wear your BOLDR and step...
  10. Sinn Sinn was founded in 1961 by Helmut Sinn. In the 60+ years afterwards Sinn has grown into a premier watch company with a focus on engineering, which has lead to a a wide range of technological innovations. They feature incredible materials such as tegimented submarine steel and offer DNV certified models up to 5000m water resistance. SeriousWatches is an authorised dealer of Sinn watches. Please note that we are regionally restricted to ship Sinn watches outside of the Netherlands and Belgium....
  11. Hirsch We are happy to present you with our collection of beautiful, high quality Hirsch watch straps. The production methods used by Hirsch highly sophisticated, and much of it is still done manually. All Hirsch watch straps are “sauna-tested”, to make sure they can withstand even extreme combinations of heat, and moisture. Hirsch watch straps are therefore generally water-resistant and dry more quickly than conventional watch straps. This means you do not have to worry about putting a Hirsch st...
  12. Mr. TipTop Leather Straps Mr. TipTop Straps are made by hand in Denmark with the finest leathers and materials. Since stitching and production is done by hand some small variations may be present in the strap. You will not find straps as comfortable and supple anywhere else!
  13. Pink Ribbon The Pink Ribbon project is an initiative to raise awareness and contribute funds towards fighting breastcancer. In the whole month of October 2021 25% of revenue from pink dialed watches will go towards breastcancer related charities. This includes two brand new BOLDR Venture models created specially for the campaign.
  14. Frederique Constant Frederique Constant is a phenomenal company that makes everything from quartz watches to in-house manufacture mechanical watches. Always with style and class.