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  1. AVI-8 AVI-8 watches embrace the aviation theme and take them to the next level. Great, original designs that ooze character combined with high quality materials. SeriousWatches is an authorised dealer of AVI-8 watches.
  2. Weekly Deals New deals every week from Friday to Friday, starting at noon (CET).
  3. Limited Editions Want to make sure your watch is extremely exclusive? Check out our Limited Edition watches! All watches you find here have been produced in limited numbers, meaning when they're sold out, they won't be available again!
  4. Micro Brands
  5. Formex SeriousWatches is an authorised dealer of Formex watches.
  6. Axios
  7. Nearly new & Pre-owned In our Nearly new & Pre-owned collection you will find great watches at reduced prices. We have 2 categories: Nearly new: Nearly new models are models that were either returned by customers within the return period or models that were on display in our showroom. These watches may have been shown to customers or tried on a few times. There can be missing foils, tags or they may have picked up a scratch. The condition of each watch is described and pictured. These watches come with the full...
  8. Best watch under €400
  9. All products
  10. Maurice Lacroix The Swiss brand Maurice Lacroix, founded in 1975, is known for its exceptional quality and the perfectionism of their watchmakers will be visible in any watch bearing this name on the dial. From their own state-of-the-art workshops in Saignelégier, Switzerland, the company produces some of the finest watches and movements (some of which are in-house). Constantly innovating and improving. Maurice Lacroix features five different lines, displaying their versatility and craftsmanship. From spor...
  11. Top Selling Watches of 2020 Looking back at 2020 we would like to focus on some positives. In our latest video we show you our top 5 best selling watches and talk in depth about each one. Watch our video to learn more!
  12. Top Watches of February 2021
  13. Orient M-Force
  14. Complicated watches
  15. Diving watches
  16. Seiko Click to read the full Seiko story
  17. Hirsch We are happy to present you with our collection of beautiful, high quality Hirsch watch straps. The production methods used by Hirsch highly sophisticated, and much of it is still done manually. All Hirsch watch straps are “sauna-tested”, to make sure they can withstand even extreme combinations of heat, and moisture. Hirsch watch straps are therefore generally water-resistant and dry more quickly than conventional watch straps. This means you do not have to worry about putting a Hirsch st...
  18. Fortis With Fortis you buy a 100% Swiss Made watch, made by an independent family owned business, going strong since 1912. Wearing a Fortis is wearing a piece of watchmaking history. Fortis keeps their traditions alive by redefining them with modern design and engineering. Learn more about Fortis by clicking here.
  19. Orient & Orient Star
  20. Orient Bambino 38mm
  21. Formex Reef Straps
  22. Japanese Watches
  23. Other brands
  24. Squale Squale has been making high quality, Swiss Made, diving watches for over 60 years, and you can see their craftmanship and legacy in each watch they put on the market. In the 60's and 70's Squale brought us several models still considered to be icons today. As a testament to their excellence, Squale has supplied all watches for the Italian Airforce and Navy in the 60's and their watches are currently part of the official equipment of the CNES divers. Special Squale Sale - For a li...
  25. PHOIBOS