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  1. chrono24
  2. Top 10 Holiday Gifts Happy Holidays!
  3. Edox, Maurice Lacroix & Raymond Weil
  4. Summer Watches
  5. Islander Watch Straps Unsure of what bracelet fits your watch? Please see our reference guide listing all Islander bracelets and the most popular models they fit. Bracelet Reference Guide
  6. Marathon Founded in 1939, Marathon has long been a staple in the watch industry, as it has been providing watches to armed forces as early as 1941. That means that quality, endurance and a rugged design are part of the DNA of this amazing band. Over 80 years later Marathon produces watches to the highest standards, complying with more rules and regulations than most other brands, as these watches are not allowed to fail under any circumstances! We stock both the amazing watches and a wide range of st...
  7. New In Stock Keep an eye on this page to find the newest watches SeriousWatches has to offer.
  8. Yema Yema is a brand that comes with real pedigree, history and manufacturing. A combination that is rare in this day and age. The history dates back to 1948 and over the course of nearly 80 years of watchmaking there have been countless iconic models, innovations and additions to the horological world. Since 2009 the brand is fully independent again and settled in Morteau, where it produces and designs the most amazing watches and movements, truly bringing back the spirit of the French watch ind...
  9. Echo/Neutra Echo/Neutra is an Italian boutique brand that has quickly grown into one of the most inspiring and innovative brands. Known for bold and original designs, incredible quality and phenomenal presence you truly can't go wrong with these amazing watches. While they are proudly designed in Italy, the watches themselves are fully Swiss Made. SeriousWatches is an authorized dealer of Echo/Neutra watches.
  10. Islander Watch Islander is a phenomenal micro brand owned by the people of Long Island Watches. Their expertise as being one of the best watch stores in the USA has given them the inspiration to create the watches they feel the market is missing. Since 2019 they've built up a tremendous reputation in the watch industry for great designs combined with amazing value for money. We also stock Islander bracelets for both Islander watches and other brands. Find them here SeriousWatches is the official Europe...
  11. Swiss Made Find all our Swiss Made watches here! A watch is considered Swiss if its movement is Swiss, if the movement has been assembled in the Swiss region, its final inspection occurred in Switzerland, and at least 60% of manufacturing costs are domestic.
  12. Watch winders
  13. Watch accessories
  14. Watch parts
  15. Sicura Sicura was originally founded in Grenchen, Switzerland, in 1939. It went on to become one of the most innovative names in Swiss watchmaking during the 1960s and 1970s, before acquiring the famous Breitling company in the late 1970s. Now, after 47 years, Sicura returns, breathing new life into a historic brand while honouring its legacy by reimagining iconic designs to meet modern standards of comfort and technical performance. SeriousWatches is an authorized dealer of Sicura watches.
  16. Pre-owned Pre-owned: Pre-owned watches come in different conditions, which are described and shown on the individual product pages and we provide a video of each watch to give you a good impression of the condition. All pre-owned watches that we sell have been extensively tested for authenticity, accuracy, water resistance and defects. Our process contains 10 steps involving 3 different experts to ensure you can be confident with a purchase. That is also why all pre-owned watches come with a 1 year wa...
  17. Coming soon
  18. Orient SeriousWatches has been an authorised Orient watch dealer since 2011 and have a large collection of models, including the revered Orient Star models. In fact we are one of the largest dealers in Europe and take great pride in being able to offer these watches to you. With this brand we also offer our 'Serious Price' guarantee. This means that if you see a certain watch for sale from one of our competitors (authorised dealers within Europe) at a lower price on similar conditions we wi...