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  1. Black Friday Sale Special Black Friday sales, exclusively from Friday November 28th until Monday December 1st 23:59 (CET time zone (GMT +1)). While stock lasts. Of course with the full warranty, free worldwide shipping and our Serious Service.
  2. New In Stock Keep an eye on this page to find the newest watches SeriousWatches has to offer.
  3. Black Friday Early Look Special Black Friday sales, exclusively from Friday November 28th 00:00 until Monday December 1st 23:59 (CET time zone (GMT +1)). While stock lasts. Of course with the full warranty, free worldwide shipping and our Serious Service. Please note that this is the Early Look, which shows which watches will go on sale, so you can prepare. The actual sales will go live at midnight!
  4. Top 10 Holiday Gifts Happy Holidays!
  5. Watch straps
  6. Islander Watch Islander is a phenomenal micro brand owned by the people of Long Island Watches. Their expertise as being one of the best watch stores in the USA has given them the inspiration to create the watches they feel the market is missing. Since 2019 they've built up a tremendous reputation in the watch industry for great designs combined with amazing value for money. We also stock Islander bracelets for both Islander watches and other brands. Find them here SeriousWatches is the official Europe...
  7. OceanX SeriousWatches is an authorised dealer of OceanX watches. All watches are sent out in the OceanX box with the manual and 2 years warranty. Buy with confidence.
  8. Marathon Founded in 1939, Marathon has long been a staple in the watch industry, as it has been providing watches to armed forces as early as 1941. That means that quality, endurance and a rugged design are part of the DNA of this amazing band. Over 80 years later Marathon produces watches to the highest standards, complying with more rules and regulations than most other brands, as these watches are not allowed to fail under any circumstances! We stock both the amazing watches and a wide range of st...
  9. Echo/Neutra Echo/Neutra is an Italian boutique brand that has quickly grown into one of the most inspiring and innovative brands. Known for bold and original designs, incredible quality and phenomenal presence you truly can't go wrong with these amazing watches. While they are proudly designed in Italy, the watches themselves are fully Swiss Made. SeriousWatches is an authorized dealer of Echo/Neutra watches.
  10. Yema Yema is a brand that comes with real pedigree, history and manufacturing. A combination that is rare in this day and age. The history dates back to 1948 and over the course of nearly 80 years of watchmaking there have been countless iconic models, innovations and additions to the horological world. Since 2009 the brand is fully independent again and settled in Morteau, where it produces and designs the most amazing watches and movements, truly bringing back the spirit of the French watch ind...
  11. Islander Watch Straps Unsure of what bracelet fits your watch? Please see our reference guide listing all Islander bracelets and the most popular models they fit. Bracelet Reference Guide
  12. Seiko Click to read the full Seiko story
  13. Pre-owned Pre-owned: Pre-owned watches come in different conditions, which are described and shown on the individual product pages and we provide a video of each watch to give you a good impression of the condition. All pre-owned watches that we sell have been extensively tested for authenticity, accuracy, water resistance and defects. Our process contains 10 steps involving 3 different experts to ensure you can be confident with a purchase. That is also why all pre-owned watches come with a 1 year wa...