Key points

Every business has a certain philosophy. Ours is that we love watches. We started our business out of passion for timepieces and because of that we try to go beyond regular customer service. To illustrate, we have several key points: 

  • Only genuine and authentic products
  • We are authorised dealers of our brands so we only get our watches through the official distributors or the brands themselves.

  • Good information and transparancy
  • We try to give as much information about watches as we can. That's why over 99% of our watches have a YouTube video, which shows us handling the watch and showing it from all angles. If you want a picture from a certain angle - no problem at all! We have all watches on our site in stock (unless stated otherwise on the product page), so taking a picture for you, is no problem at all (as long as it's during business hours on business days, because of access to our stock).

  • Quick and free shipping
  • The shipping is on us. The price you see on our site is the price you pay to get the watch delivered to your doorstep. Every business day we ship out orders, so if you place your order before 3PM (CET or CEST), yours will be picked up by our courier. At the end of the day you'll receive the tracking code by e-mail.

  • Fast and professional customer service
  • We're available 7 days a week to answer questions, by phone (+31(0)512-843798) or by e-mail ( During regular hours we always reply within several hours, sometimes within minutes.
  • Serious Prices
  • If you find a watch for sale with another authorised dealer within Europe, we'll match that price - no questions asked. Our only conditions:
  • The seller is an authorised dealer (so no grey market dealer with inferior warranty conditions)
  • It has to be within Europe, because of VAT regulations
  • We do take shipping costs into account, as shipping is always free with SeriousWatches
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    ★ Why SeriousWatches?

    Let customers speak for us

    837 reviews
    High quality dive watch

    Surprisingly high quality dive watch for the money, and a nice blue colour. Wears well even on a small wrist. My second purchase from this store and I'm very happy. Service is excellent, fast shipping and international delivery, with package neatly wrapped. Thank you.

    Great Patina

    Beautiful watch with great Patina

    First zelos and first seriouswatches purchase

    What can I say....the watch has blown me away.

    The design, quality of finishing, luminescence, the packaging are all spot on.

    At a smidge over three hundred pounds the zelos swordfish easily competes with more expensive watches in its class.

    This review is not only about the watch however.

    Really appreciate the speed of service and those extra touches that seriouswatches make to ensure that the whole purchasing experience is special. Loved the waffle lol!

    NTH Holland
    Great touches on details

    The watch is gorgeous with its one of the most beautiful sunburst blue dial I've ever seen. It competes with Squale 1521 blue in terms of being vibrant. The watch is very playful and i can see that it'll be great for summer. The applied markers just brings the watch the extra refinement. The case is thin and carefully designed. The customer service is great, where the item includes a free extra nato strap. I got 42/50, so get it while you can!

    Ocean Shark master 1000

    Ordered my Black Ocean Sharkmaster 1000 form Serious watches and was not disappointed on the delivery, Had the watch sent to the most northerly point in Scotland within 3 Days which is a quick for delivery's up to Gods country, It was well packaged and gift wrapped which was Ace, And a we treat in it also to go with a coffee, Upon opening it there was a nice thank you note from Steve @ Serious watches for the purchase cos time matters which before opening the Watch i knew there was a nice piece awaiting, The watch looks awesome, Lovely weight and love the screw links in the bracelet, Time will tell but it its running sweet now since i have had it on a week! Cant take it of, Delighted with my purchase, I have had a lot of comments from folk about how good it looks so far and i am very pleased with the watch, Thanks SW.