Key points

Every business has a certain philosophy. Ours is that we love watches. We started our business out of passion for timepieces and because of that we try to go beyond regular customer service. To illustrate, we have several key points: 

  • Only genuine and authentic products
  • We are authorised dealers of our brands so we only get our watches through the official distributors or the brands themselves.

  • Good information and transparancy
  • We try to give as much information about watches as we can. That's why over 99% of our watches have a YouTube video, which shows us handling the watch and showing it from all angles. If you want a picture from a certain angle - no problem at all! We have all watches on our site in stock (unless stated otherwise on the product page), so taking a picture for you, is no problem at all (as long as it's during business hours on business days, because of access to our stock).

  • Quick and free shipping
  • The shipping is on us. The price you see on our site is the price you pay to get the watch delivered to your doorstep. Every business day we ship out orders, so if you place your order before 3PM (CET or CEST), yours will be picked up by our courier. At the end of the day you'll receive the tracking code by e-mail.

  • Fast and professional customer service
  • We're available 7 days a week to answer questions, by phone (+31(0)512-843798) or by e-mail ( During regular hours we always reply within several hours, sometimes within minutes.
  • Serious Prices
  • If you find a watch for sale with another authorised dealer within Europe, we'll match that price - no questions asked. Our only conditions:
  • The seller is an authorised dealer (so no grey market dealer with inferior warranty conditions)
  • It has to be within Europe, because of VAT regulations
  • We do take shipping costs into account, as shipping is always free with SeriousWatches
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    ★ Why SeriousWatches?

    Let customers speak for us

    689 reviews
    Very nice watch and perfect buy

    I found this website with a google search and browsing through I get stuck by this watch with a nice vintage look for an homage watch (red marking and cream marker are a go for me)... It was an instant buy even if I did not know anything about the brand and was not able to find any complete review on the web. It took 3 days for delivery to my place and the parcel was full of gifts and nicely gift wrapped (a very nice and appreciate attention).
    I was not disappointed at all by the watch: it feels solid and heavy; all the surfaces are nicely brushed with only a tiny touch of polish on the edges. The lum are more than correct with 2 different colours (blue and green) for the bezel numbers and the applied markers. The domed sapphire glass allows for nice reflections. My only minor criticism would be for the red triangle that could have been more vivid and filled with red/orange lum...
    The bracelet is also of very good quality (screw links allowing for easy adjustment), but as already mentioned by another review (on the no date version) the weakest point is the clasp itself: press metal that fill really very cheap...
    In conclusion I will definitely buy more from SeriousWatch...

    Everything fine

    Nice watch and excellent service. Many thanks.

    Very satisfied

    This is my second Lava from and my 5th purchase as well , that should tell the quality of service I get from them , thanks again Mark !

    Quality timepiece at great price!

    This is my 6th purchase from SW and still counting and looking forward to my next purchase. This quality of this watch is great, sapphire glass, ceramic bezel, solid steel bracelet with screw links, etc... The price for this watch is a no brainer. If you are looking for a chrono watch, I recommend you to consider this. Once again, I would like to thank Mark for providing the top notch service! It is always a pleasant experience dealing with Mark and SW!

    Ventus Mori special edition

    Piece arrived amazingly quickly, something like 72 hours after ordering. Well packed, well presented with nice extra straps etc. The watch is of course the main course... And it’s wonderful, the green and brass combination is in my eyes beautiful and ticks all the boxes for me. I would prefer the crown to be slightly larger but that’s a nit pick really.